Tuesday, 3 July 2012

The Best Piece of Advice Ever

Last week I went to the launch of an amazing new book 'The Best Piece of Advice Ever'. The book is a collaboration between Creative Social and Bernstein & Andriulli, and features advice given to top creative people in the industry, brought to life by many brilliant illustrators: Brian Grimwood, Sarah Coleman, Andrew Rae, and Olaf Hajek to name a few. It was an inspiring night, with talks given by many of the socials, and a panel discussion chaired by Louisa St Pierre. 

My quote was 'Trust your instincts', advice given to Mariota Essery of TBWA Chiat by Neil Dawson, ECD of DDB London. I struggled with this for a while and eventually came up with the idea to base it around instinctive animal behaviour - birds flying South for the winter and bears going into hibernation. The book is available from Bernstein & Andriulli.

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